Fundraising Knowledge: Google Ad Grants For Nonprofits 

Since 2003, the Google Ad Grants Program has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries.

It provides eligible organizations with up to $10,000 per month in in-kind advertising on Google Ads, which can help drive thousands of new website visitors monthly. This program is a great way for nonprofit organizations to increase visibility to potential supporters and reach more people in need of their services.

One of the biggest benefits of the Google Ad Grant is that it allows nonprofit organizations to reach a new, wider audience. With the grant, organizations can create and run online advertising campaigns on Google, reaching people who are searching for the services and support they offer. This can help organizations increase awareness of their mission, services and overall impact.

Organizations can create and manage their own campaigns, and Google provides resources and support to help them get started, but successful management can take time to learn. Since Google tracks each account for successes and provides more available ad spend over time, results and actual ad spend leveraged can vary. Without proper management, most nonprofits use less than $500 per month of the available $10,000 per month in ad spend.

To help expedite and maximize the opportunity, Google Certified ad grant management is available. Since 2011, the Give Back Nation Ad Grant Manager team has helped over 5,000 organizations cost-effectively manage and optimize their Google Ad Grants.

In summary, the Google Ad Grant is a powerful, cost-effective way for nonprofit organizations to increase their visibility. Traditional advertising can be very expensive, but the available $10,000 per month in in-kind advertising can be used to reach a new, wider audience to help increase support for the organization and expand impact.

To learn more about the Google Ad Grant, check eligibility, read FAQs, see success stories and learn how to maximize the opportunity with unlimited, cost-effective Google Certified management support, visit www.AdGrantManager.com.

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