Since 2003, the Google Ad Grants Program has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries.

It provides eligible organizations with up to $10,000 per month in in-kind advertising on Google Ads, which can help drive thousands of new website visitors monthly. This opportunity is a great way for nonprofit organizations to increase visibility to potential supporters and reach more people in need of their services.

Here are 7 reasons why nonprofits should leverage the Google Ad Grant:

1. It's free. The Google Ad Grant provides up to $10,000 per month in free ad spend. This is a huge benefit for nonprofits looking to increase their awareness and exposure.
2. It's effective. The Google Ad Grant can help nonprofits reach more people who are searching for information about their cause. This can lead to increased awareness, newsletter sign-ups, volunteer recruitment, donations and more.
3. It's trackable. The Google Ad Grant provides detailed reports that show how many people have seen the ads, clicked on the ads, and visited the nonprofit's website. This information can be used to track the effectiveness of the ads and make necessary adjustments.
4. It can help you reach more people by increasing website traffic and improving online visibility. The key benefit of the Google Ad Grant is that it puts your nonprofit in front of new people who are searching for information about your cause using Google Search. Increased website traffic and visibility helps raise awareness and attracts new potential supporters to learn more about your impact.
5. It can help you raise more money (over the long-term). All nonprofits would like the Google Ad Grant to help increase fundraising immediately, but since clicks and website traffic are coming from new visitors, they are less likely to give or donate during their first interaction with your website and organization. The ad grant can help raise more money over the long-term by driving more traffic to your website with the strategic goal of converting visitors into followers via low barrier newsletter sign-ups and other calls-to-action. This allows you to engage with a new network of people and educate them on the impact your organization is providing through impact storytelling and information to motivate donations and support over time.
6. It can help you recruit more volunteers. The Google Ad Grant can help educate people in your community about volunteer opportunities and how they can get involved. Detailed information and “Learn More” sign-up forms help convert visitors into volunteers. After learning more about your organization and becoming invested in its impact and growth, volunteers may ultimately become donors.
7. It's a great way to test your marketing campaigns. The Google Ad Grant is a great way to test your marketing campaigns and see what works best for your nonprofit. You can experiment with different keywords, ad copy, and targeting options to see what gets the best results.
   

If you are a nonprofit that's looking to reach more people online to expand your reach and impact, we highly recommend applying for the Google Ad Grant.

Have additional questions?

As a nonprofit serving nonprofits since 2006, Give Back Nation provides complimentary brainstorming calls for nonprofits to learn more, provide feedback and see what opportunities might exist.

Since 2011, the Give Back Nation Ad Grant Manager Team has helped nonprofits maximize the Google Ad Grant program.